Did you know that the origins of the Flower Festival were born in the “Festival of the Rose”, organized for the first time in 1955 by Ateneu Comercial do Funchal (Funchal’s Commercial Athenaeum), as part of a contest-exhibition of flowers?
This event distinguished itself by a dance that signalized the beginning of spring and included an exhibition-contest of flowers.
It was in 1955 that the direction of Funchal’s Commercial Athenaeum held a festival entitled “Festival of the Rose” which was part of a contest-exhibition of flowers. This initiative proved a great success by passing its name to as the “Flower Festival” in 1955.
However, only in 1979, the first Flower Festival took place, as a way found to enhance the value of the flower as a factor to boost tourism, becoming into a striking outdoor event where the creative expressions of the people of Madeira are highlighted.
In 1979, the International Year of Children was celebrated and Madeira Tourism Board, with the purpose to enhance the event, conceived the traditional children’s walk to the Town Hall Square in order to build the “Wall of Hope”. This activity joined the Flower Parade and the flower exhibition, art forms that remain until the present day.
This is the perfect date to enjoy further the outstanding beauty of Madeira, already renowned for its spectacular nature, its rich culture and honest hospitality of its people.